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23 Ecommerce Statistics Every Online Store Owner Should Know
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The ecommerce world is evolving once again in 2026, with over three billion people set to make an online purchase this year.
As we welcome new ecommerce trends, AI-powered technology, commerce channels, and consumer-led personalization to the table, there’s plenty to be excited about as a rising ecommerce store.
Let’s take a closer look at the ecommerce statistics shaping online store growth in 2026.
Ecommerce Statistics in 2026: Top Highlights
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Global ecommerce revenue is set to exceed $6.4 trillion by 2029.
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More than 3 billion people will make an online purchase in 2026.
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There were over 28 million e-commerce sites registered globally in 2025.
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Mobile commerce will account for half of U.S. e-commerce sales by 2027
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Social commerce sales have exceeded $1.17 trillion globally.
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85.6% of online consumers make at least one purchase per month.
The State of Global Ecommerce Growth
The ecommerce market is growing rapidly. As an industry now driven by mobile and social commerce trends, online stores can expect to rake in serious revenue in 2026 as multiple channels drive online shopping worldwide.
Here’s an overview of what global ecommerce growth looks like in 2026 and a rundown of the key ecommerce trends shaping the industry.
Global Ecommerce Revenue Could Surpass $6.4 trillion by 2029
Global ecommerce revenue is set to reach $6.4 trillion by 2029, with an annual growth rate (CAGR) of 9.49% from 2026 to 2029. As online shopping trends evolve, the future of commerce is being shaped by multiple revenue drivers, including social channels, app-based purchases, email marketing, and AI agents.
Ecommerce Will Account for 23.7% of Retail Sales in 2030
In 2025, ecommerce made up a fifth of total retail sales globally. By 2030, this number is projected to reach 23.7%, as online shopping growth encourages more retailers to open online storefronts.
Mobile Commerce Will Account for Half of All US Ecommerce Sales in 2027
According to Capital One Shopping, mobile commerce is set to account for 49.1% of US ecommerce sales by the end of 2026. As more consumers shop online via mobile devices, mobile optimization is no longer a choice but a requirement for growing ecommerce sellers.
The Philippines is The Fastest-Growing Ecommerce Market in 2026
With a projected marketing volume of $18.82 billion by 2030, the Philippines is one of the fastest-growing e-commerce hubs. As locals embrace ecommerce trends, research has found that more than half of Filipinos (over 54% in recent reports) shop online weekly, highlighting intense digital activity.
Social Commerce Sales Have Exceeded $1.17 trillion Globally
Exceeding $1.17 trillion in 2025, social commerce sales have risen rapidly in the last five years. Driven by platforms such as Instagram and TikTok, social-led commerce is now one of the hottest online shopping trends in 2026.
More Than 3 Billion People Will Make an Online Purchase in 2026
More than three billion shoppers will check out online in 2026, meaning that just under half of the global population is active online shoppers.
B2B Ecommerce Trends are Gaining Traction in 2026
In 2026, global B2B ecommerce sales are projected to exceed $32 trillion, opening up the market for business-to-business selling.
Consumer Online Shopping Trends
Online shopping trends and consumer behaviour are also rapidly evolving. As we see a shift to mobile and social commerce and a push for omnichannel experiences, here are the ecommerce statistics supporting the 2026 shopping movement.
A Third of The World’s Population are Online Shoppers
According to eMarketer, 33% of the globe now shops online regularly. China leads, with 904.6 million online shoppers, followed by the USA, home to 288.45 million ecommerce consumers.
Nearly Half of all Leads Start and End Their Customer Journeys on Retailer Websites or Apps
48.8% of customers start and finish their online shopping on a general retailer’s website or app. This is followed by a further 23% using a search engine such as Google or Bing. While social commerce is rising, just 4.8% of full customer journeys are currently completed on a social channel; however, this is expected to grow in 2026.
85.6% of Consumers Shop Online at Least Once Per Month
Around 85.6% of online shoppers use a myriad of online platforms to complete a purchase at least once a month. As ecommerce trends evolve, digital shopping frequency worldwide is rising.
90% of Shoppers Check Reviews Before Converting in 2026
Online shopping trends are shaped by word of mouth. A whopping 90% of customers now check four or more reviews before making a purchase, and a following 44% read at least three.
Ecommerce Subscriptions Surpassed $450 Billion in 2025
The subscription ecommerce market is also growing, and was projected to surpass $450 billion by 2025. As a relatively new ecommerce trend, it continues to drive sales as customers crave exclusive experiences, personalized to their needs.
90% of Shoppers Will Abandon Their Cart if Shipping Costs are Too High
Customers expect Amazon-level shipping, fast, free, and reliable. If shipping costs exceed 5% of the product's value, 90% of consumers will abandon their purchase.
Technology Driving Ecommerce Statistics
Technology is driving several ecommerce trends in 2026. From a push for augmented online shopping to the impact of AI on experience personalization and live support. A tech-powered ecommerce sector is a reality in 2026.
32% of Online Shoppers Use AR to View Products Before Converting
According to research by SellersCommerce, 32% of consumers now use augmented reality to visualize products before making a purchase. This is especially helpful for helping customers picture furniture in their homes or wall colors, making it easy to make a large purchase right from the comfort of your home.
60% of Customers Use AI to Enhance Their Shopping Experience
AI has the power to personalize the online shopping experience. 60% of US shoppers now turn to ChatGPT or Gemini when researching a product for purchase.
Live Chat Support Encourages 38% of Customers to Convert
Live chat, powered by AI, could increase conversions by 38% and account for over half of all buyers making repeat purchases. However, as mobile ecommerce trends continue to dominate the industry, a further 62% of online shoppers expect a mobile-friendly live chat experience.
Ecommerce Storefront Design
Your ecommerce storefront design plays a key role in your success in a competitive marketplace.
Choosing the right online store builder is crucial, especially if you don’t want to sacrifice performance, design, or scalability.
With this in mind, let’s take a look at the other ecommerce trends shaping storefront design in 2026
Image source: https://www.vecteezy.com/photo/2073512-woman-using-a-smartphone-with-technology-icons-in-the-background
The Ecommerce Website Builders Market Will Double By 2034
New insights from Business Research forecast that the number of businesses using an online store builder could more than double over the next decade, reaching USD 13.9 billion by 2034, with an annual growth rate (CAGR) of about 11% from 2025 to 2034.
There are over 28 Million Registered Ecommerce Stores Globally
In 2025, the number of registered ecommerce storefronts surpassed 28 million. With more than 50% of these domains registered in the US alone, store builders such as Hostinger, Wix, and Shopify take the lead.
Half of Customers Will Bounce If Your Ecommerce Storefront Lacks Mobile Optimization
Over half (52%) of mobile customers will leave your ecommerce storefront if they have a bad experience. When building your online store, mobile responsiveness is a make-or-break for capturing customer attention.
70% of Mobile Shoppers Prefer Ecommerce Apps Over Websites
Two-thirds of US mobile shoppers prefer shopping online via an ecommerce app rather than a website storefront. Creating a dedicated app experience is set to be one of the most popular ecommerce trends of 2026.
Social Commerce Performance and Revenue Drivers
One of the climbing ecommerce trends to watch out for in 2026 is the rise of social commerce.
The latest ecommerce statistics suggest that online stores that use social media to enhance the shopping experience are more likely to see success in the new year.
Let’s break down which channels are proving to be most effective for ecommerce businesses in 2026
- Stores That Prioritize Social Media in Their Strategy Enjoy 32% More Sales on Average
According to ecommerce statistics from SalesLion, online stores that have a social presence are 32% more likely to drive sales in 2026. This confirms that prioritizing social channels is a non-negotiable for retailers that want to perform well in a new era of online shopping.
- Facebook is Still The Most Popular Social Media Site in 2026
For 69% of US shoppers, Facebook is still the most popular social site used to browse for products. This is followed by Instagram (47.5 million) and TikTok (37.8 million). Ecommerce trends are fueled by social media, and the platform you choose to advertise on could be the key to connecting with your target demographic.
1.4 Billion Consumers Use Instagram for Shopping Online
As online shopping trends evolve, Instagram is at the heart of the social commerce boom for GenZ. Allowing consumers to purchase without leaving the platform, it’s no surprise that 1.4 billion people made a purchase on Instagram in 2025.
Future Ecommerce Trends and What They Mean for Businesses
The most recent e-commerce statistics suggest that the sector is still ripe for growth in 2026.
As we watch ecommerce trends move into a new age of social media and AI-powered personalization. What does that mean for your online store?
To stay competitive in the face of countless online shopping trends, businesses must adapt their digital storefronts to meet the demands of digital-native customers. This includes prioritizing mobile design, building a social media presence, and investing in AI solutions such as live chat support and smart recommendations.
Those who ride the digital wave are sure to see success in an increasingly competitive sea of online vendors.